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What’s Your Personal Value Proposition?

March 7, 2011

What’s Your Personal Value Proposition?

In the business world, a value proposition is an explicit or implied promise an organization makes to its customers. It serves as a continual reminder of the overarching needs and objectives the organization is to meet and how it differentiates itself from competitors. It describes:

  • The unique added benefits an organization offers customers and consumers through its operations.
  • The expectations an organization creates and commits to deliver to customers for price paid, including:

–        Quality

–        Efficiency / Operational Excellence

–        Customer Care / Service

–        Product / Service Leadership or Innovation

Most organizations strive to excel in at least two areas with one as the driver. As individuals, we can also have a value proposition. One might build on our strengths and define the value we deliver to our employer and customers. Our customers may be people and departments inside the organization for which we work. It can also be focused on external customers. If you are self-employed or have your own business, a value proposition focused on customers and consumers can be a critical element in your plan to succeed.

If you are seeking a new job, think about how you can concisely describe the value you can bring to the employer. Consider your strengths and how to they help produce greater quality, improve efficiency, enhance customer service, and promote product/service leadership and innovation. And connect your abilities and experience with the needs and objectives of the organization and job, as you understand them. Focus on the benefits you can produce and provide example of how you have done so in the past. Examples enhance credibility. Think from the employer’s perspective and continually keep it in mind.

On a personal level, you can also develop a value proposition that describes the benefits you bring to your relationship with family, friends and acquaintances. It may not have the business-like components of the value proposition defined above. Instead it might include:

  • The special personal attributes and value you can offer friends and family that mean something to them.
  • The expectations an you can create and fulfill by:

–        Keeping promises and being trustworthy

–        Extending yourself with care, compassion, and kindness

–        Providing assistance and helping solve problems

–        Being reliable

–        Going above and beyond, doing things well and thoroughly

–        Engaging others, being approachable and interested

–        Reaching out, being proactive, adding joy

–        Personal qualities: being positive, constructive and easy to be around, listening, being magnanimous

–        Putting others first – doing what is best for others and overall (subordinating self interest to help others)

What’s your value proposition . . . in the workplace and in your personal life?  How do you communicate it and bring it to life?  When you live it, you may be surprised how it adds meaning and fulfillment to your life.

Steve Weitzenkorn

Visit our new website, see the video: Take the FREE Guiding Values Exercise.

Copyright © 2011, F3 Forum LLC. All rights reserved.

One Comment leave one →
  1. November 22, 2013 4:54 pm

    Thanks, very well written for a very interesting topic. Similarly, Instarlink has elaborated a model to build a PVP through answering three questions:
    1.Why can I be useful? What business driver should I respond to?
    2.How do I proceed? Which area should I focus on?
    3.What results can I deliver? For what improvement?
    To learn more

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